Quiero Ver TVN, Escuchar Radio Mix o Leer Ellas!

Do you know about Media in Panama?

All types of Media are important in other to keep inform, entertain and join together a population even though it’s for a small country like mine. Panama is located in Central America, and it is best known because of The Panama Canal.  In our history,The United States played an important role in our history. From 1904 until 1999, Americans lived in Panama. Because of all these years of American presence, Panamanian Media since it was born has been influenced by the American culture. It’s important to stand out that not only media, but also some of our own traditions.  As we are so small, our Media is a very small business.  Our most famous Medias are: La Prensa, Ellas, Radio Mix, and TVN.

La Prensa


Since it’s beginning, La Prensa has always been Panamanians top news paper. Because of it’s credible format in which they present their news. In Panama there other news papers, but usually they tend to exaggerate the new in other to catch more audience, and create controversy. I would compare La Prensa to The New York Times in terms of the way they present their content, and have earn credibility among their audiences. La Prensa includes a translated section from the New York Times. La Prensa owns the magazine every women in Panama loves. This Magazine is called Ellas.


As I mentioned on the video, every Friday women from almost all ages rush to buy La Prensa. Why? Because on Fridays when you buy La Prensa this magazine comes within it. On Fridays,  the cost instead of being 35 cents it is 50 cents because it includes Ellas. Ellas it’s a magazine that combines interesting topics  from Fashion trends to health tips. Their articles caught you attention because they are usually focus on taboos every women has. If I had to compare it to an American magazine I would compare it to Cosmopolitan  Magazine due to their similar content.

One Media that I consider is similar to the US ones is the radio. As I mentioned before we are so Americanized that most of the songs you can listen in Panamanians radios are American songs. Radios like Radio Mix would do shows in the morning, afternoon, and at night. An hour for different types of music. Latin, Hip-Hop, R&B, and Pop & Rock. That’s why it’s called Radio Mix.



In Panama, We only have around 30 Local channels and TVN Canal 2 stands as one of the most popular ones. TVN broadcast their News at 6:00 am, 12:00pm and at 6:00pm. Their News are called “TVN Noticias”. This channel broadcast News, Local and International Shows. TVN broadcast novelas (soup-operas) as well as American most popular series like 24, Prison Break, Smallville and others. 

Targeting Publicity

Something that caught my attention about Media here in the US is the way some companies in order to make their product stand out target their opponents. Targeting Publicity like the one Domino’s Pizza does against Papa John’s, Pizza Hut or Subway is a way of advertising illegal in Panama. In Panama, if the company wants to refer to another product has to censor the competence otherwise the commercial will not be air on TV or radio.



As I am an International student, before I came here I though College life was going to be like the ones you see in movies like Mean Girls or American Pie. Why? because of the Media that is broadcast and advertise from the US to the rest of the world. I think it is kind of like those movies, but without Lindsay Lohan taking revenge on Regina George. 

I am glad I am majoring in Mass Communication here in The United States because I have the oppportunity to learn, and contrast how is  media here and in Panama.   




Facebook Wants To Be Your Only Log-In: What Is Facebook Connect and Why Should We Care?


Facebook Wants To Be Your Only Log-In: What Is Facebook Connect and Why Should We Care?

By sharing our photos, events, music, recent activities, relationships, mutual friends we have led Facebook to let us know.  Now, that Facebook has found not only the way for its users to access other sites by using one login, but has also found the way to use our social interest in order to make a new form of Marketing and Advertising Monopoly integrating different types of media.



It’s like an exchange Facebook gives us social life contact while we give Facebook new ideas for business through our common preferences in terms of likes and dislikes features. By using our personality, likes and emotions in order to take the lead in a new way of media integration, marketing and advertising.

You Feel Silenced at Work? Let Facebook Free You


You Feel Silenced at Work? Let Facebook Free You!

Have you ever wanted to express your complains about your job, but you were afraid off getting fired? Have you and your co-workers felt threatened about changes coming up such as wages getting cut and layoffs, and not being able to comment or do something about it?

In the past, getting our point of view expressed was a challenge that included financial resources in order to afford a good marketing campaign. Getting ourselves expressed at work represented  a challenge too. Finding a way to communicate our concerns without getting a bad reputation in front of our boss, or getting fired was a big challenge. Nowadays, being able to express ourselves, and being able to share common interests with other people wouldn’t be possible if Social Media such as Facebook would not have appeared into our lives.

Picture by Markus Pacher

 Journalists Use Facebook as a Bargaining Tool

Picture by Curt Hopkins

If everyday millions of users log-in into Facebook and other social medias to express themselves whether by posting a picture or sharing a video, why not using it also as a way to express concerns about our job, and be able to make a change. That’s what the jounalists from the Detroit Media Partnership, a partnership between Detroit Free Press and The Detroit News, are doing in order to keep their wages from being cut to 12%. Due to the actual economic crisis, a group of journalists from Detroit is being asked to accept a 12% cut wage. In order to express their dissatisfaction, and get followers they have decided to use Facebook as a bargaining tool. They have created a Facebook page that has already gained 100 friends and interested visitors. Matt Helms, a Detroit Free Press journalist and page administrator, posted on Sunday:

“We’re in negotiations now with the Detroit Media Partnership, which wants 12% pay cuts, a wage freeze (which we’ve had for two years) and higher worker payments for a crappier health care plan than we’ve already got. We’ve already kissed raises goodbye, switched to a less-than-good health care system …and took furloughs while the higher ups in corporate get raises and bonuses. Enough is enough.”

Helm’s way of expressing his argumentative point gives us a good example how social media should be use in labor issues in order to bring the company and their employees into a common agreement. According to Rich Harshbarger, Vice President for Consumer Marketing and Communications for Detroit Media Partnership:

“Social media is a communications tool for companies and organizations to share information almost immediately.”

If you feel you can make yourself be heard at your workplace by the use of social media as a valuable tool capable of solving issues at your job, why not start taking advantage of it. Just keep in mind the way you are going to use it, and try to avoid situations like job fails. Pay attention to the picture below from EpicFail.com.

Picture by Mamoun B. & Nicole P.

Kaiser Study: Generation M2: Media in the Lives of 8-18 Year-Olds

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 About ten years ago, I used my computer only when I needed to look for term in Encarta Encyclopedia, or when I needed to print a document. I used to spent most of my time watching TV, and reading magazines like Seventeen. By that time DVD’s haven’t come out yet, so I used to spent my weekends watching VHS movies. Buying CD’s, and listening to my favorite artists like Britney Spears or Backstreet Boys on my Discman was a hobby of mine too. My parents rule was that I should first finished homework, and then I could watch like around two hours of my favorite TV shows like Sabrina: The Teenage Witch before going to bed. I remember every year that went by technology was growing too. I was in six grade when my Dad bought our first DVD player, and I was in eight grade when my Dad gave to me my fist Sony MP3 player. Ten years later, technology and media have grown to this huge magnitude that have not only brought incredible improvements, but have also shaped from the beginning a population named as Generation M2.  

Generation M2: Media in the Lives of 8- to 18-Year-Olds 
Since they were born, members from Generation M2 like my sister have been surrounded by all these technological and media improvements. According to a study perform by the Kaiser Family Foundation because technology allows an exposure of 24-hour media access to children and teens entertainment media has risen dramatically. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

 The Kaiser Survey presents some influent factors: 

  •   Parents and media Even though, TV consumption has decreased in the past years, It has increased. Many new ways to watch TV–on the Internet, cell phones, and iPods–actually led to an increase in total TV consumption from 3:51 to 4:29 per day, including :24 of online viewing, :16 on iPods and other MP3 players, and :15 on cell phones.

My parents keep the same rule with my sister. She must first have finished her homework, so she can play Wii or a computer game.

  •  Mobile media driving increased consumption Over the past five years, there has been a huge increase in ownership among 8- to 18-year-olds: from 39% to 66% for cell phones, and from 18% to 76% for iPods and other MP3 players.  

I got my first I-Pod when I turned fifteen, and I got my first cellphone when I turned sixteen. In contrary, my little sister got both her first cellphone and I-pod when she was ten years old.

  •  Heavy media users report getting lower grades About half (47%) of heavy media users say they usually get fair or poor grades (mostly Cs or lower), compared to about a quarter (23%) of light users.

My sister is struggling to pass her seventh grade due to her dependence to the Internet, instead of using analysis or rational thinking.

  •  Popular new activities like social networking also contribute to increased media use  Top online activities include social networking (:22 a day), playing games (:17), and visiting video sites such as YouTube (:15). Three-quarters (74%) of all 7th-12th graders say they have a profile on a social networking site.

 I created my Facebook account when I was sixteen. My sister is not even thirteenth, and she has already a Facebook and MSN account. 

  •  Big changes in TV Only about three in ten young people say they have rules about how much time they can spend watching TV (28%) or playing video games (30%), and 36% say the same about using the computer.


Every generation has been shaped by the factors that have been to their surroundings. Ten years ago, I used to follow the media that was taking place by that time. Nowadays, teens are the ones shaping the course of media.



Generation Y “Millennial Generation”


In past decades, there have been populations that have been given a descriptive name like the “Baby Boom “ generation. Some were given due to the increase or decrease in newborns within those years. But what about if a generation is given the name due to the technological advances taking place? Generation Y, or better known as “Millennial Generation” is the name given to the population that has grown up with the technological booms of the Millennium. I consider myself an “Echo Boomer”, which means after the Baby Boom generation, because I have experienced the evolution of the Internet, cellphones, computers, TV. Exactly, ten years ago when I wanted to do some homework on the Internet I had to wait like around 2o min. to get online through a very slow Dial-up connection. Nowadays, I just open my laptop and I am already connected through wireless Internet. I remember when my Dad one day came home with this huge Nokia cellphone. I was like “Oh! Daddy that’s super cool, now I call you where ever you are.” Today, with the use of a smartphone’s like the i-phone 4 you can add applications like Skype and make Live calls. Seeing almost a decade of technological improvements makes you think you have grown up along with them.


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