Pepsi Gladiator Ad

 

 

Pepsi's Dare For More Campaign

In 2004, Pepsi launched a campaign named “Dare For More”. Its first ad for this campaign was Pepsi Gladiator. I like this ad because it combines different celebrities; it has a great theme and a memorable soundtrack. First, it contains the presence of famous celebrities like Britney, Pink, Beyonce and Enrique Iglesias. Second, it uses ancient Rome as the theme of the ad. Britney, Pink and Beyonce represented gladiators against the evil Caesar performed by Enrique Iglesias. Third, it uses Queen’s song “We Will Rock You” as the soundtrack of the ad.  

 

By 2004 almost everybody knew who Britney, Pink or Beyonce were. Seeing these three celebrities combined together in a Pepsi commercial singing an updated version of Queen’s “We Will Rock You” was memorable.

Pepsi's Dare For More Campaign

This ad is a clear example of the association principle in advertising because it uses a well-known cultural background like ancient Rome. This connotation can represent Pepsi’s antiquity as a drink because it points out how the great Caesar and gladiators used to drink Pepsi back in the days. This ad uses famous-person testimonial as a conventional advertising strategy as we get to see celebrities like Britney, Pink, Beyonce and Enrique Iglesias. Also, it uses “We Will Rock You”, a popular song among old and new generations.

Pepsi's Dare For More Campaign

This ad is selling you Pepsi. Its placement goes mostly toward young and old adults. Young adults may feel themselves recognized with Britney, Pink and Beyonce, while old adults may have felt recognized with Queen’s “We Will Rock You”. Latin’s can also be represented with Enrique Iglesias presence turning this ad into an international commercial.

Pepsi's Dare For More Campaign

If you don’t know the lyrics to this updated version of “We Will Rock You” here they are:

[Pink:]

We will, we will rock you

[omnes:]

We will, we will rock you (Britney: oooh)

[Britney:]

Buddy you’re a boy make a big noise

Playin’ in the street gonna be a big man some day

You got mud on your face

You big disgrace

Kickin’ your can all over the place

Singin’

[omnes:]

We will we will rock you (Britney: ooh)

(Britney: I said) we will, we will rock you (Beyoncé: oh, yeah)

[Beyoncé]

Buddy you’re a young man hard man

Fightin’ in the street gonna take on the world some day

Blood on your face

Big disgrace

Wavin’ your banner all over the place, yeah

[omnes]

We will, we will rock you

(Beyoncé: We will rock you, yeah)

We will, we will rock you (Pink: Oh, yeah)

[Pink]

Buddy you’re an old man poor man

Pleadin’ with your eyes gonna make you some peace some day

You got mud on your face

Big disgrace

Somebody better put you back into your place

(Beyoncé: Back into your place)

We will, we will rock you

(Pink: we don’t know, we don’t know)

(Britney: I said, WE WILL rock you)

We will, we will rock you

(Pink: Yeah, come on)

We will, we will rock you

(Beyonce: oh, oh, rock you, oh hey yeah)

We will, we will rock you

(Beyoncé & Pink: Will rock you)

We will, we will rock you…

Pepsi

 

 

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