Archive for October, 2010

Are you ready to Dare For More with Pepsi?

Pepsi Gladiator Ad

 

 

Pepsi's Dare For More Campaign

In 2004, Pepsi launched a campaign named “Dare For More”. Its first ad for this campaign was Pepsi Gladiator. I like this ad because it combines different celebrities; it has a great theme and a memorable soundtrack. First, it contains the presence of famous celebrities like Britney, Pink, Beyonce and Enrique Iglesias. Second, it uses ancient Rome as the theme of the ad. Britney, Pink and Beyonce represented gladiators against the evil Caesar performed by Enrique Iglesias. Third, it uses Queen’s song “We Will Rock You” as the soundtrack of the ad.  

 

By 2004 almost everybody knew who Britney, Pink or Beyonce were. Seeing these three celebrities combined together in a Pepsi commercial singing an updated version of Queen’s “We Will Rock You” was memorable.

Pepsi's Dare For More Campaign

This ad is a clear example of the association principle in advertising because it uses a well-known cultural background like ancient Rome. This connotation can represent Pepsi’s antiquity as a drink because it points out how the great Caesar and gladiators used to drink Pepsi back in the days. This ad uses famous-person testimonial as a conventional advertising strategy as we get to see celebrities like Britney, Pink, Beyonce and Enrique Iglesias. Also, it uses “We Will Rock You”, a popular song among old and new generations.

Pepsi's Dare For More Campaign

This ad is selling you Pepsi. Its placement goes mostly toward young and old adults. Young adults may feel themselves recognized with Britney, Pink and Beyonce, while old adults may have felt recognized with Queen’s “We Will Rock You”. Latin’s can also be represented with Enrique Iglesias presence turning this ad into an international commercial.

Pepsi's Dare For More Campaign

If you don’t know the lyrics to this updated version of “We Will Rock You” here they are:

[Pink:]

We will, we will rock you

[omnes:]

We will, we will rock you (Britney: oooh)

[Britney:]

Buddy you’re a boy make a big noise

Playin’ in the street gonna be a big man some day

You got mud on your face

You big disgrace

Kickin’ your can all over the place

Singin’

[omnes:]

We will we will rock you (Britney: ooh)

(Britney: I said) we will, we will rock you (Beyoncé: oh, yeah)

[Beyoncé]

Buddy you’re a young man hard man

Fightin’ in the street gonna take on the world some day

Blood on your face

Big disgrace

Wavin’ your banner all over the place, yeah

[omnes]

We will, we will rock you

(Beyoncé: We will rock you, yeah)

We will, we will rock you (Pink: Oh, yeah)

[Pink]

Buddy you’re an old man poor man

Pleadin’ with your eyes gonna make you some peace some day

You got mud on your face

Big disgrace

Somebody better put you back into your place

(Beyoncé: Back into your place)

We will, we will rock you

(Pink: we don’t know, we don’t know)

(Britney: I said, WE WILL rock you)

We will, we will rock you

(Pink: Yeah, come on)

We will, we will rock you

(Beyonce: oh, oh, rock you, oh hey yeah)

We will, we will rock you

(Beyoncé & Pink: Will rock you)

We will, we will rock you…

Pepsi

 

 

Lost and Found

 

Sometimes there are moments in our lives in which we asked to ourselves am I taking the right choice? What should I do? We filled our head with all these insecure questions about our future, but the truth is that the answers to those questions come along the way and not in the moment we want to. We have to learn how to be patient.

           In Panama, high schools require you to choose one from the following fields: Science, Marketing & Advertising, Accounting and Liberal Arts. The field you choose is the one you are going to study in your last three years of high school. By that time, I think you are not 100 percent sure of what you want to study and work the rest of your life. Well, I chose Science. In my senior year at high school, about two years ago, almost all my classmates and friends had chosen their careers, or at least they had researched different career fields. I was completely lost and clueless because I had realized Science was not my thing, but I was sure of one thing I wanted to study in the United States. I enrolled myself in Louisville University at Panama. There I found out that most of the study plans from American universities allow you to take General Education courses, and later on you can choose the career you have found interest on. In Panama, it is completely different because you must choose a career as soon as you are enrolled. If in the future you decided to change, you might have to start all over again. First, when I got here at Lindenwood University, I was still not sure about what I wanted to study. I started to have sort of an idea when I started talking to my advisor Mike Wall. I told him all the stuff I like doing like creating presentations, plans for projects, organizing events. Those were stuffs I enjoyed doing all the time, and my classmates used to tell me how good I was at doing them. Also, I was really good at giving speeches, I though why not majoring in a career that involved speaker and creativity skills at the same time. That’s why I am currently double-majoring a Bachelor in Mass Communications with an emphasis in Public Relations and a Bachelor in Advertising. I have realized that those types of decisions take time. Working at Lindenwood’s LUTV station, taking some general education courses related to Mass Media, and following my advisor’s advices helped me take chose my career. Whether I might change it in the future, it’s an uncertain question. 

Rift Fournier

          Today, at my Survey of Professional Media class we had a special host. Rift Fournier, a recognized writer and professor at Lindenwood University, came to class, and spoke to us how to be successful in our future careers and life. Prof. Fournier’s speech brought to me a missing piece that fitted perfectly into my life puzzle. Prof. Rift Fournier started his speech with a brief background of his childhood. He pointed out how he passed from being a sixteen year old sportive teenager to be confined into a wheelchair due to Polio.  It is encouraging how in spite of his disability, he was still able to succeed in life. He went thought the same uncertainty almost all teenagers go through: What occupation should I major in? When he was a child, Rift wanted to be a doctor or lawyer because his parents wanted him to major in those careers. But Rift wanted to be writer instead. In order to get a good job, he says:

“You must get lucky because the world of the arts is not a fair world.”

Prof. Fournier brought out an important piece of advice which was that writing is an important component when getting a job. Learning how to be a good writer it is important because it will demonstrate your grade of education. He says:

“If you want to be a writer you better re-write because the best writers write and re-write.”

According to Prof. Fournier, storytelling when writing will allow you to articulate your thinking, and help you reach people’s emotions. He says:

 “It’s all about telling the story well, it’s not hard to do because stories had been always part of our everyday life.”

Besides encouraging us to improve our writing skills, Prof. Fournier mentioned several other piece of advises of incredible encouraging value each one. He pointed out how the web is an incredible source of opportunities nowadays, but in order to succeed in it you should work your bud off, he said. According to Prof. Fournier, intelligence has limits, but stupidity doesn’t. He says:

“Don’t be an unlimited stupid person.”

He also advices us to learn how to think critically because nowadays media bombards us with this huge amount of information that we must be able to try to find out what is real and what isn’t. According to Prof. Fournier, getting a good job demands you to take risks. He said:

“I got good jobs because I campaign. I had to work my ass off.”

Finally, he brought out his last advice which was the fact that you must love what you do. He closed up saying:

“My favorite jobs I had have been: children programming (past job) and teaching at Lindenwood University (current job) because they have been two jobs I have really loved doing.”

          Thanks to Rift’s amazing way of conveying his unique and unvaluables advices, I walked out of the class with a different mentality. Part of that, I realized that I should start improving my reading and writing skills. Also, I must start investing better my time here at Lindenwood. What I meant with this is that I should start getting more experience in my field, so by the time I get out of college I can say: “I am prepared for battle.” Today, I can say am not the lost and clueless girl of two years ago, and I know if I comitted myself to I will make it someday.

 

 Follow Rift Fournier on Twitter at riftfour.

 

 

 

When I Grow Up…! I Wanna Be Famous And You?

 
     

Do you remember the time when everybody was singing the oops!…i did it again song?  Or when everybody was trying to memorize the Slim Shady’s rap lyrics? May I have your attention please when the real slim shady please stand up!

Britney Spears Oops!...i did it again Album Cover

 

Well, I remembered those times like if they were yesterday. I had all my room covered in Bop andTiger Beats posters. As soon as I got back from school, I used to turn on my TV in order to see  Britney’s latest video on MTV. I used to try for hours to get online on a Dial-up connection in order to look online Eminem’s lyrics. I used to watched MTV and E! Entertainment all the time. Every time I went out with my dad, I used to ask him to buy me a new CD whether from the Backstreet boys or from Christina Aguilera. When my mom came back from doing grocery shopping, she used to tell me: “Andrea! I bought you the latest Bop magazine.” When the Backstreet boys came to Panama, I was so excited about it. I remember my mom and my dad went with me to their concert because they liked them too.  It was a mania, a sensation that led thousands of young teens like me to want fame and popularity in order to look just like our idols. I wanted to dance, dress and look like Britney even thought I am not blonde.

  

 

 

Now that I look back in the days when I was a kid and a teenager, I was always wanting to be like all these artists and

HBO Series Entourage

stars because of the way mass media was selling them to me. Every year, teachers used to ask their students what occupation would they like to be when they grow up. I used to answer a doctor, but what I really did was to picture myself like a famous artist just like the Pussycat dolls song “When I grow up”. I didn’t want to sing because I love singing, or start taking dance classes because I love dancing. I wanted to sing and dance because I wanted to achieve fame in order to be the center of attention just like my idols. Seeing shows like MTV Cribs or E! countdowns like Forbes 20 Under 25: Young, Rich and Famous made me think in fame and money. I have realized how all this celebs world sold by media affects teenagers. Adrian Grenier, American actor and director, noticed it when a fourteen year old kid named Austin Visschedyk approached to him in order to take him a picture. He first thought he was a fan, but when Austin pulled out a professional camera, and began taking a lot of shots like a paparazzi. Grenier realized the kid was more than just a fan.  Grenier says:

 
 
 
He was just this little innocent kid who approached me for a picture. And at first I bliged, thinking he was a fan. The picture changed quickly, though. When he pulled out a camera probably twice the size of his head, and ‘sprayed’ me with about 30 flash shots, I realized quickly that he was not just a fan, but something maybe more sinister.

 

 

 

Austin Visschedyk & Adrian Grenier in Teenage Paparazzo

Grenier is most well known not for the movie he played with Melissa Joan-Heart called Drive Me Crazy, but for his leading role on the HBO series Entourage.
 
 
  

  

In Entourage, he plays a fictional movie star Vincent Chase, whose every move gets tracked by a pack of paparazzi. Performing this role in Entourage, and had experienced a paparazzi attack by a 14 year old teenager inspired him to direct a documentary called Teenage Paparazzo.

 

   

 

How can the celebrity world affect the young minds of teenagers?

Teenage Paparazzo

 
 
 
 

Teenage Paparazzo anwers that question bringing out how teenagers view the celebrity world, and how can it affect their goals. According to Jake Halpern’s book Fame Junkies school and high school students whether they’d rather be the CEO of a Fortune 500 company, a president of a college, a Navy Seal, or an assistant to a celebrity. The result was 42% of the students want to be a celebrity’s assistance. Halpern says:

 That was twice as much as [the percentage who wanted to be] president of Harvard or Yale, three times as much as a U.S. senator, four times as much as the CEO of a Fortune 500 company. Those numbers say a lot about how American teens see the celebrity lifestyle.  They put such a premium on fame that they’re willing to give up some of the most coveted jobs in America just to be the bag-carrier to the celebrity.

 

The National Public Radio interviewed Adrian Grenier on their morning edition. During his interview From A ‘Teenage Paparazzo,’ A Lesson About Fame how easy is to criticize celebrity culture, and just like to jeer at paparazzi, to dismiss them as parasites. He says:

“For a long time in our culture, there was an emphasis put on working hard [and] contributing to your society. Now it’s not about that anymore. It’s about the bling and how quickly you can get it without working. Being performers, that’s what we do: We put on shows and want people to watch, so it is ironic to, you know, suddenly expect people to stop watching.”

 

 

 

Adrian Grenier in Teenage Paparazzo

 

In order to give his documentary a more realistic twist, Grenier interviewed celebrities like Paris Hilton, Whoopie Goldberg, Alec Baldwin, and Matt Damon.   During the role of the documentary, Grenier starts to hang out with Paris Hilton in order to attract paparazzis attention. Actor Matt Damon gives his point saying:

My story is kind of a boring one,” Damon says in the film. “It’s a ‘He’s married and he’s got kids and that’s it.’ As long as I don’t do anything to update that story, all they do is grab a picture every once in a while and kind of update the file — ‘Yep, still married, still happy, still boring.’

 

 

 

Adrian Grenier & Paris Hilton in Teenage Paparazzo

 

 Teenage Paparazzo has not only being a documentary to Adrian Grenier, but has also been a learning experience.

I think anybody who’s famous has to deal with their fame in their own way,” Grenier says, “and I dealt with it by making a film about a kid who’s looking out into the world of celebrity obsession. And this was my way of reconciling this fame experience, and also trying to take responsibility. And I think anytime you spend time to find empathy for another group, there’s a great sense of empowerment in that.
Adrian Grenier

Adrian Grenier in Teenage Paparazzo

Teenage Paparazzo premiered on HBO last September 27. According to HBO’s TV guide it will be air back again on October 24th. You can also check out his Twitter interview Adrian Grenier Turns Camera on Paparazzi in HBO Documentary with Mark Glaser on MediaShift.

For being to attach to what media sells to us like celebs gossips, we have forgotten things that we should really take into account into our lives: family. Media should start encouraging young teenagers to look for an occupation that would inspire love and passion to them. Because that’s ones of the keys for happiness in life to love what you do or work for in life.

 

 

 

 

 

 

 

 

 

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